OVERVIEW
Varsity Tutors for Schools (VT4S)
This business segment was first launched in Fall 2021 and provides tutoring services at scale to K-12 school districts through contracted partnerships. School administrators use a dedicated portal to track student progress and understand program impact.
By the end of 2023, the scale and complexity of tutoring programs had greatly expanded. Over this period of time, the Administrator Portal had become outdated with significant data accuracy issues that were eroding trust with school district partners at a critical time leading up to contract renewals.
Problem
The portal suffered from unreliable data, poor user experience, and limited functionality that prevented school administrators from effectively monitoring their tutoring programs. With $40M in contract renewals at risk ahead of the 2024 ESSER funding deadline, administrators needed reliable insights to demonstrate program value and make data-driven decisions about renewals.
Outcome
In under two months, we delivered a redesigned portal that restored administrator confidence through real-time, accurate data reporting. The project established product principles and a scalable information architecture that supported both immediate business needs and long-term product vision, directly contributing to successful contract renewals during a critical period.

PROCESS
Discovery and Stakeholder Alignment
Given the limited access to busy school administrators and teachers, I collaborated closely with our Customer Success team and Head of Product to understand user needs through proxy research.
I facilitated focus groups with Customer Success Managers (CSMs) who work directly with administrators daily, combining their insights with feedback from the Head of Product who had direct relationships and frequent conversations with key district partners.
Through this research, I identified the primary reasons administrators log into the portal and categorized their data needs into three key organizational buckets:
Program Performance: Overall tutoring program metrics and ROI
Student Progress: Individual and cohort-level academic progress tracking
Usage Analytics: Session attendance, engagement, and resource utilization
CORE HYPOTHESIS:
Establishing Product Principles:
CLARITY AND BREVITY EQUAL SPEED
Administrators are busy and just looking for answers. The UI delivers useful information clearly and quickly and makes it easy to dig deeper when needed.
CONSISTENCY creates LEARNABILITY
This product is one of a hundred tools our users interact with week-to-week. Consistent patterns make the product easier to learn and remember.
PERSONALIZATION OVER CUSTOMIZATION
Customization demands extra effort from users.
The Ul prioritizes and emphasizes the info we already know the user values based on their role and behavior.
INSIGHTS Lead TO ACTION, CREATING ACCELERATION
Administrators are responsible for supporting student outcomes. Timely, actionable insights help them achieve this, increasing and accelerating the value of their programs.
Competitive Analysis and Design Strategy
Through wireframe explorations and stakeholder testing, we aligned on a design that prioritized:
Role-based personalization that surfaced the most relevant metrics first
Clear visual hierarchy that guided users through complex information
Progressive disclosure that allowed administrators to drill into details when needed
Technical Constraints and Architecture Decisions
Unified Portal Strategy
This decision allowed us to:
Maximize development efficiency through shared components
Ensure consistent user experience across roles
Build a scalable foundation for future portal expansion
Roadmap and Feature Prioritization
While initially prioritizing complex metrics drill-downs, technical review revealed that session recap functionality could be delivered faster due to existing backend data structures. I advocated for this strategic pivot, allowing us to deliver immediate value while building toward long-term capabilities.
The roadmap balanced immediate business needs (contract renewals) with sustainable product development:
Phase 1
Deliver the core dashboard with reliable real-time data
Phase 2
Update session recap functionality and implement basic drill-downs
PhasE 3
Build advanced analytics features and expanded administrative tools
Business Impact and Strategic Outcomes
The redesigned portal launched successfully before the critical contract renewal period, providing administrators with the reliable data insights they needed to demonstrate program value.
Beyond the immediate business impact, the project established:
A strong product foundation (for now and the future)
Having a clear, shared understanding of our users gave us a set of product principles and a scalable information architecture that guides ongoing development decisions.
Technical Scalability to support usability now and growth going forward
Close collaboration with engineering led to an intentionally designed software architecture that improved usability and product performance for existing users and would also support growing data volumes and user bases in the future.
User Trust Recovery
Reliable, transparent data reporting that rebuilt confidence with district administrators